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Wednesday, May 14, 2008

Failure To Launch: Cadillac CTS Coupe Convertible

From Edmunds InsideLine: DETROIT — Don't look for the Cadillac CTS coupe convertible to hit showrooms any time soon. Despite the fact that the CTS Coupe Concept was a runaway hit at the 2008 Detroit Auto Show, our sources say GM has already done away with plans to produce the sexy new coupe in convertible form.

If Cadillac is serious about the CTS coupe competing with the popular European and Japanese coupes, a drop-top Caddy seems to be a no-brainer. The BMW 3 Series and Audi A4 already offer convertibles, the Lexus IS has a convertible in the works, and top Nissan exec Carlos Ghosn confirmed this week that the G37 convertible is headed for production as well. While the CTS coupe's overall success isn't dependent on the availability of a convertible model, BMW enjoys a 10 percent boost from its 3 Series coupe convertible, and the A4 cabrio accounts for nearly 20 percent of the A4 mix.

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